Ok, so this smells like a publicity stunt…but let’s face it, publicity stunts get our attention (that’s why they are called publicity stunts). And, it turns out the target audience for this stunt is men and the topic is their health. If two docs driving across the country in a Tesla raises awareness about men’s health issues, then I’m all for it.
Real men don’t see doctors
We all know that men don’t go see doctors as often as women, in fact, according to a January 2012 report from the Centers for Disease Control, 27% of men had no office visits to a doctor or other health professional in the past 12 months compared to only 14% of women.
But did you know that more men can name the make and model of their first car (81%) than can remember the last time they went to a doctor for a check-up (54%)? This is the finding of an online survey of 927 U.S. men (age 18 and older) conducted by Harris Interactive during the week of May 20-22, 2015. The study was commissioned by Orlando Health, a healthcare system in Florida.
The docs behind the drive
The two doctors who organized the event are Urologists at South Lake Hospital, an Orlando Health affiliate. They are Doctors Sijo Parekattil and Jamin Brahmbhatt, co-founders of the Drive for Men’s Health and co-directors of the Personalized Urology and Robotics (PUR) Clinic at South Lake.
Last year, the first year they put on the Drive for Men’s Health, they drove 1100 miles and held both live events and webcasts on the road featuring 45 speakers from 16 countries. They say they reached ~350,000 men via social media.
This year, the men are amping it up. They plan to drive an all-electric Tesla from Florida to New York and then to California—more than 6,000 miles in nine days. Along the way, they will hold 250 educational events featuring men’s health experts to promote awareness on various men’s health topics.
What’s are the topics?
According to the D4MH website,
The purpose of the Drive for Men’s Health marathon is to increase awareness of men’s health issues and to encourage men to make their health a priority. Throughout the country, men are encouraged to get better sleep, quit smoking, be more active, eat healthy, and decrease stress. As Urologists, Dr. Brahmbhatt and Dr. Parekattil plan to also increase awareness on chronic groin or testicular pain, post-vasectomy pain, post-inguinal hernia pain and male infertility. [Ok, so a little self-promotion there…but you expected it, no? And, those are important problems for some men.]
The bottom line
The good doctors are right when they say men need to take ownership of their health. Problems don’t go away just because you ignore them. In fact, they usually get worse. As Dr. Brahmbatt says,
“Your body’s essentially like a car. You need to get checks done per recommendation, per guidelines every one year, five years, ten years, whatever the guidelines are. But the only difference between a car and your body is you only have one body.”