What happens when you unleash the wrath of Twitter? Ask Dr. Oz.
In case you missed this, America’s Used-to-be-Favorite Doctor, Mehmet Oz has the Twitterverse going bonkers over his #OzsInBox tweet. It’s been lot’s of fun for everyone except, I expect, the good Doctor, his producers, and his show’s sponsors.
It all started with this ill-conceived tweet:
And then….Twitter exploded. According to Symplur, there have been 831 tweets from 450 participants for an average of 35 tweets/hour (average 2 tweets/participate). Altogether there have been 2,281,792 impressions. Of course, if you count retweets, the reach has been even greater. And then there is the media coverage—google “ozsinbox” and you will see everyone weighing in ranging from Liberal America to Breitbart and everyone in between. It’s a hoot!
Critiques of quackery
Some of the tweets took aim at Oz for his over-the-top promotion of treatments that have no evidence based in science (a kind way of his promotion of quackery!):
Credibility and ethics
Other tweets questioned his credibility as a doctor and many took issue with his ethics:
Social media flub
Some folks wondered what on earth was going through his mind to approve this disastrous social media campaign:
Remember the congressional testimony?
And some reminded us of his embarrassing congressional testimony with links to this video:
Many tweets were downright angry, insulting, and hateful – I didn’t bother to include these. If you are interested in reading them, click on over to https://twitter.com/hashtag/OzsInbox?src=hash. Plan on setting aside a day or two to get through them.
Why oh why?
To me, the most interesting question is what is behind Dr. Oz’s transformation from a respected cardiothoracic surgeon to a ridiculed charlatan? Was it a true belief in integrative medicine? Or the temptation of big bucks as many tweeters suggest? Was it isolation behind the curtain of being a celebrity? Or naivete (I doubt it)? A lack of ethics (Who knows)? Or, my first choice, the temptress called hubris. I vote for the latter. Hubris has an insidious knack of knocking us down just when we think we can do no wrong.