Remember the “Twinkie Defense?” Well, now, PepsiCo has introduced the “Acid Defense.” Ronald Ball of Wisconsin is suing PepsiCo, manufacturer of Mountain Dew because, he claims, he ingested (and spat out) a dead mouse after drinking from a can of the neon-yellow soda purchased from a vending machine.
I am kind of surprised PepsiCo didn’t settle this as Ball, isn’t asking for that much money (~$50,o00). But they didn’t. Instead they asked for dismissal of the case citing testimony from an expert who claims that “acid used when the drink is bottled would have caused the rodent to transform into a “jelly-like’ substance.” OMG. Run that by me again.
Several questions come to mind after reading this story: Will The Acid Defense” become as famous as the Twinkie Defense? But a even more important question for PepsiCo is whether giving Ball some fraction of the $50k he wanted would have been more cost effective than having a story like this go viral?
According to the Huffington Post, “Mountain Dew’s mouse-dissolving capabilities may also helped by another ingredient in the bubbly beverage: brominated vegetable oil (BVO) a chemical that Gizmodo points out is banned in Europe and Japan, but is allowed in limited quantities in sodas like Mountain Dew, Squirt and Fanta Orange.” (Fanta Orange…now that is another interesting drink. I once spilled some Fanta on a white table and permanently stained it orange – even Ajax couldn’t scrub it out!
Since this is a health blog and not a legal blog, I feel compelled to ask one more thing – just why is it that we are drinking this stuff anyway?