Food porn Hardees and the 920 calorie burrito (190 x 111)

Perhaps the folks over at Hardee’s fast food haven’t heard the country is in the midst of an obesity epidemic. They have just unveiled a new breakfast offering, the Country Breakfast burrito. It consists of a two egg omelet filled with bacon, sausage, diced ham, cheddar cheese, hash browns, and sausage gravy. Surrounding this protein load is a flour tortilla.  The burrito weighs in at 920 calories. That’s right, 920 calories, about half of what you should ingest in a day. This little baby also has 60 grams of fat. All those calories and all that fat will only set you back $2.69.

 

The portable big country breakfast

According to a story by the Associated Press, Brad Haley, Hardees’ marketing chief, says that the burrito offers the sort of big breakfast item normally found in sit-down restaurants with an added advantage. “It makes this big country breakfast portable,” he said.

 

How about a Monster Thickburger and other food porn

Other Hardee offerings include the Monster Thickburger, a 1,420-calorie sandwich that contains two 1/3-pound slabs of beef, four strips of bacon, three slices of cheese, and mayonnaise! Want a healthy alternative? Try the Hardees’ chicken salad—it is only 1,100 calories and 83 grams of fat. Supposedly, the chain does offer some low-calorie options, including roast beef and chicken sandwiches.

AP reports that the Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, has called the Hardee’s line of Thickburgers “food porn“. I love it, food porn!

Jayne Hurley, senior nutritionist at the Center, said the burrito is “another lousy invention by a fast-food company.” The “country breakfast bomb,” as she called it, represents half a day’s calories and a full day’s worth of saturated fat and salt, to say nothing of cholesterol. “That’s all before 10 o’clock in the morning,” she said.

 

Designed to fill you up

Hardees’ Haley makes no apologies: “We don’t try to hide what these are,” he said. “When consumers go to other fast-food places, they feel like they’ve got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up.”

Way to go, Hardees. Keep on fillin’ us up.

1 COMMENT

  1. A burrito has nothing sexy about it. I wouldn’t eat such a heavy type of food not even if I have a gun pointed to my head.

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