Abner Mason, CEO of ConsejoSano believes that every person deserves a chance to talk to a doctor when they are sick. And, he feels strongly that they have a right to talk to a doctor who can understand them and that they, in turn, can understand. That is why he founded ConsejoSano, a new mobile health coaching service for Spanish-speakers living in the U.S.
ConsejoSano’s goal is to provide high-quality, affordable, convenient, and confidential health advice to all U.S. based Spanish-speakers regardless of their status (citizen or undocumented) or income. Priced at $9.99/month for a family of five, he believes it is less expensive to use their service than to pay out-of-pocket for sporadic medical services.
To help customers understand their value proposition, ConsejoSano has a calculator embedded in the site so that potential subscribers can estimate how much they would save each year by subscribing to their service as opposed to going to the ER or Urgent Care. (It looks like the calculation assumes that all visits to medical services can be averted via use of ConsejoSano and that is probably not the case. It might be more accurate to ask people to fill in the number of visits they think could have been handled by a teleconference instead.)
“Call a Doctor”
ConsejoSano provides a variety of health and wellness services, including ConsejoSano TV (health educational videos) and health blogs. But, what makes ConsejoSano really different is their anchor service, “Call a Doctor,” that connects Spanish-speakers in the U.S. with Spanish-speaking physicians in Mexico. The connection is telephonic for the lowest priced subscription (Silver). For $5 more per month, you can sign up for a Gold Subscription and access the docs via video conference.
The company partners with a physician call center in Mexico that provides access to their contracted Mexican-licensed physicians. The call center has been in business for about 15 years and currently provides telephonic health coaching to about 5 million people at a rate of about 20,000 calls per month.
Medical advice, not the practice of medicine
Abner makes it clear that what they are providing is medical advice. It is not, he says (and he says the company attorneys agree) the practice of medicine. What they do does not constitute a doctor-patient relationship, in fact, their customers are asked to acknowledge that prior to speaking with the physician.
The service was specifically designed to provide help with minor or self-limited conditions, such as colds and flu, allergies, and rashes—most of which to not a require prescription medications which the Mexican doctors are not allowed to provide to ConsejoSano subscribers.
The company goes live on November 18, 2014. They hope that their customers will consider gifting ConsejoSano subscriptions to family members this holiday season. It would be a great way to kick off their first selling cycle.