How do you catch the weary eyes of clinicians and business professionals? Or grab their attention and time for just a few moments? In the serious world of healthcare information technology, HIMSS (Healthcare Information and Management Systems Society) vendors transcended the usual buzzwords and displayed the best in exhibition attractions. The Doctor Weighs In will guide you through the best of the best in vendor attractions:

Orchard Software had a life-sized model tree and wooden crates…

Orchard Software booth at HIMSS16

…with squishy vegetable stress toys bearing the Orchard Software name.

vegetable stree toys at HIMSS 16

Xerox gave away paintings by Regina Holliday—well-known in the healthcare world as Founder of the Walking Gallery, the Medical Advocacy Mural Project, and her work for patients’ rights.

Regina Holliday at HIMSS16

This particular firm was pushing their connected health—with a giant-sized Connect 4 board.

connect 4 board at HIMSS 16

Medicomp Systems quizzed attendees on their healthcare IT knowledge. Qui?star must be the geekiest game show on earth.

quistar game show HIMSS16

Or how about creating your own T-shirt?

creating own t-shirt at HIMSS 16

Perhaps attendees would like to have a drawing of themselves—and hear about Column Case Investigative software?

free caricatures at HIMSS16

There were two extremely eye-catching booths: Samsung (aside from promoting their Samsung SmartThings home monitoring kits, intelligent hospital displays, and new VR headsets) featured a transparent OLED high-definition display still under development that they hope to use in operating rooms:

This EHR vendor, NextGen, used waterfalls to literally spell out the words “Connected Care” and “Analytics in Action.” If it weren’t for the buzzwords, the effects certainly caught my eye!

Finally, physician, entrepreneur and rap artist ZDoggMD performed at AthenaHealth’s venue in HIMSS 2016—the Marquee Nightclub at the Cosmopolitan—with “EHR State of Mind”, inspired by Jay-Z and Alicia Keys’s “Empire State of Mind.”

Steven Chan, MD, MBA (@StevenChanMD)
Dr. Chan is a Clinical Informatics fellow at UC San Francisco (UCSF)'s Division of Hospital Medicine, serving as editorial boardmember for the Journal of Medical Internet Research (JMIR) Mental Health, and develops cutting-edge research in the areas of digital mental health, with applications for cultural psychiatry and underserved minority health. Steve's ideas, thoughts, and research have been featured in JAMA, Healthcare, JMIR (Journal of Medical Internet Research), Wired, PBS, and NPR Ideastream. Steve serves as Vice Chair for the Workgroup on Mental Health & Psychiatric Apps at the American Psychiatric Association (APA), a part of the Committee on Mental Health Information Technology.

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