How do you catch the weary eyes of clinicians and business professionals? Or grab their attention and time for just a few moments? In the serious world of healthcare information technology, HIMSS (Healthcare Information and Management Systems Society) vendors transcended the usual buzzwords and displayed the best in exhibition attractions. The Doctor Weighs In will guide you through the best of the best in vendor attractions:
Orchard Software had a life-sized model tree and wooden crates…
…with squishy vegetable stress toys bearing the Orchard Software name.
Xerox gave away paintings by Regina Holliday—well-known in the healthcare world as Founder of the Walking Gallery, the Medical Advocacy Mural Project, and her work for patients’ rights.
This particular firm was pushing their connected health—with a giant-sized Connect 4 board.
Medicomp Systems quizzed attendees on their healthcare IT knowledge. Qui?star must be the geekiest game show on earth.
Or how about creating your own T-shirt?
Perhaps attendees would like to have a drawing of themselves—and hear about Column Case Investigative software?
There were two extremely eye-catching booths: Samsung (aside from promoting their Samsung SmartThings home monitoring kits, intelligent hospital displays, and new VR headsets) featured a transparent OLED high-definition display still under development that they hope to use in operating rooms:
This EHR vendor, NextGen, used waterfalls to literally spell out the words “Connected Care” and “Analytics in Action.” If it weren’t for the buzzwords, the effects certainly caught my eye!
Finally, physician, entrepreneur and rap artist ZDoggMD performed at AthenaHealth’s venue in HIMSS 2016—the Marquee Nightclub at the Cosmopolitan—with “EHR State of Mind”, inspired by Jay-Z and Alicia Keys’s “Empire State of Mind.”