Young man doing clinical tests for autoimmune diseases 1000 x 667

Being a Big Vision entrepreneur is a ride on an emotional roller coaster. My vision is of a connected world of personalized care for autoimmune patients that uses data and digital tools to reshape research, diagnosis, and clinical practice for autoimmune disease. This, of course, is outside today’s mainstream thinking, which sees a hundred different diseases, all separated by body part and medical specialty rather than looking at the underlying autoimmune dysfunction that unites them. It does not see that the aggregate, autoimmune diseases strike more people than heart disease and cancer combined!

Often, I wake up with all the motivation and innovations I could want. But as soon as I turn the corner, I’m shot down by possible sponsors, business collaborators, conference nominations, and more. On the days where it seems like no one cares about the invisible struggles of autoimmune patients, I sometimes panic, thinking I’m going to run out of time, energy, and money to move the needle on this big problem.

Still, there are good days when the roller coaster is more fun than scary. That happens when I meet like-minded individuals who encourage me to continue working to create new products and services that will help the millions afflicted with immune disorders now and in the future.

This was exactly how I felt when I interviewed Dr. Jeffrey Bland.


Reinforced and ready to go!

Dr. Bland, “the Father of Functional Medicine,” started the Institute of Functional Medicine in 1991 and the Personalized Lifestyle Medicine Institute in 2012. Having worked in the field of functional medicine for 40 years, Dr. Bland has been “hopeful that he would see a major health paradigm shift in his lifetime.” The beginnings of this shift, happening now, is one that could lead the way for better treatment and even prevention of chronic and autoimmune disease. As Dr. Bland says, “there is a global pandemic of chronic disease.”


Going beyond name and blame

Pinpointing the source of the problem of many patient struggles, Dr. Bland pointed out that,

“Our acute medical system has been good at learning more and more about less and less.” In other words, “we have lost the forest for the trees.”

The medical system needs to go beyond a disease-centric “name and blame,” where the diagnosis is determined by body part, and instead, move towards understanding the underlying causes—genetic, environmental, personal—that manifest as different autoimmune dysfunctions.

Finding a thought-ally in Dr. Bland, I asked about autoimmune disease and the importance of lifestyle modifications. He echoed my thoughts on how we must look at the underlying causes since autoimmune diseases can strike any part of the body, and we are only beginning to understand why and how specific body parts are affected. For example, rheumatoid arthritis, lupus, and psoriatic arthritis all attack the joints, but through different derangements of the immune response pathways—and we usually don’t know what set things off.


Changing the tides

Luckily, with “new biology that understands the relationship between diet and lifestyle,” integrative medicine approaches are beginning to receive more validation and could help us move from symptom management to treating underlying causes. We envision a future of chronic and autoimmune disease care that looks like the picture of collaboration below, where functional and conventional medicine are integrated into a team.

Triple Care Team

The good news is that we are in a global transformative period,” the way we view autoimmune disease is changing. For chronic and autoimmune diseases, “pharmaceutical treatments aren’t working now” because they do not solve the underlying problem. “They only mask the symptoms and make it worse.” However, we can now look to new discoveries in research and technology that are beginning to explicate the lifestyle factors that affect our health, as well as building a systems biology approach to health.


The Disease Delusion

In Dr. Bland’s book, The Disease Delusion: Conquering the Causes of Chronic Illness for a Healthier, Longer, and Happier Life, he takes a systems biology approach to explaining how the body works and how to tease out the individual intricacies that fuel chronic diseases. He breaks health down into the following seven core physiological processes:

  • Structure. Proper structural alignment of the musculoskeletal system is important.
  • Cellular communications. It controls the inflammatory response which is influenced by genes, environmental toxins, diet, fitness levels, stress.
  • Cellular transport. Defects in cellular transport of nutrients, hormones, neurotransmitters, and other cellular messengers can contribute to chronic disease.
  • Energy production. Dependent upon proper intake of macronutrients (protein, lipids such as omega-3 fatty acids, carbohydrates), micronutrients (vitamins, minerals), and phytonutrients.
  • Assimilation and elimination. The importance of the gut as an organ of immunity.
  • Detoxification. How the body defends itself against exposure to toxins from the environment and metabolism.
  • Defense. Processes that modulate the immune system with a focus on gene-environment interaction.

Applying this systems biology approach to the future of autoimmune disease, Dr. Bland points to the history of celiac disease.

“The history of Celiac disease may foreshadow our thinking about autoimmune disease. We used to think that Celiac was caused by an immune reaction to [one of] a family of proteins from grains isolated to the GI tract. Now, we know that Celiac disease can affect areas outside the gut—body, joints, brain—and there is an association between diet, lifestyle, and the immune system. Celiac thinking has evolved [as with the discovery of non-celiac gluten sensitivity] and this could be the same for autoimmunity.”

Encouraged by Dr. Bland’s Celiac analogy, I boldly asked and found that we agreed on my vision of an autoimmune consortium for multidisciplinary collaboration using advanced testing, big data analytics, and tools to develop a new evidence base that tackles how to best prevent and reverse autoimmune disease.

“Knowledge comes when we can figure out the best way to harness each person’s individual uniqueness.”

Dr. Bland is hopeful that, as a society, we will be able to harness our collective creativity and will to expand the toolkit for those with chronic autoimmune disease.

I am excited about a future where patients can choose the best from conventional and alternative medicine. From understanding our genetic codes to discovering what’s happening in our microbiomes, along with better insights into behavior change, I can see a future where we can begin to build an evidence base that supports and enables personalized care and eventually personalized prevention of chronic disease.

“When one door closes, another opens or you can open the closed door, that’s how doors work.”

This was first published on Dr. Bonnie 360° on 06/21/16.

Bonnie Feldman, DDS, MBA

Dr. Feldman is an autoimmune patient advocate and an expert in digital health, the oral and gut microbiomes, and immune-mediated diseases. She is a frequently invited speaker and panelist at national and international conferences including TEDx, SXSW, and Stanford Medicine X.

Currently, she is the Founder and CEO of Your Autoimmunity Connection, a consultancy that through research, consulting, and other professional services, assists clients offer innovative products and services to people with chronic immuno-inflammatory diseases.

Previously, Dr. Feldman was a practicing clinical dentist. As a dentist, she built two dental practices and a consulting business from scratch. Then, armed with an MBA in finance from the UCLA Anderson School of Management, she worked on all sides of the Wall Street equation - sell side, buy side, and investor relations.

Her multimedia work has appeared in numerous online venues such as Forbes, Medium, Tincture, and Thrive Global. She has also been featured in podcasts and documentaries, written various white papers demonstrating deep subject expertise, and created presentations and blog posts that demonstrate her exceptional skills in the art of science storytelling.

Motivated by her desire to help future generations thrive, Dr. Feldman takes her four lenses (dentist, Wall Street analyst, digital health consultant, and patient) to seek out solutions that provide the best of conventional, functional, and digital medicine to improve chronic disease management for all patients.


  1. As a patient not a medical professional, I still found the article about autoimmune disease of great interest. I’d love to talk to these doctors! I’ve been able to afford personalised medicine (by a mainly orhomolecular approach from a lateral thinking doctor) and have more or less got rid of the chronic fatigue syndrome which had morphed into fibromyalgia. I’m left with multiple food intolerances, probably non-coeliac gluten intolerance with cereals the main culprits, and also with severe reactions to several other non-related foods. But if I eat carefully and avoid problem foods, my brain remains clear and I feel pretty good. If I’d been born 50 years in the future, it’d probably have been sorted out when I was younger. If I hadn’t been earning a decent living and been educated enough to do my own research when my GP and so-called specialist physician floundered, nothing would have been sorted out. Naturally they didn’t try any alternative paths, eg nutritional approaches.) It was in the 90s and they both tried to give me tranquilizers to treat chronic fatigue syndrome, which turned out to be mainly iron deficiency as judged by the ferritin test, and severe reactions to all cereals, not just wheat. Go for it Dr Bland! And keep producing articles like this, Bonnie Feldman!


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