Ricardo Martinez, MD, FACEP is Chief Medical Officer of North Highland Company, and has served in senior roles in academics, government and business. He provides thought leadership and front-line involvement in transformation efforts of healthcare organizations becoming high-performing enterprises. Key areas of focus are physician leadership and engagement, the touchstone of driving physician-led change and adoption of standardized best-practices across an entity; developing team-powered value-based clinical processes to add real value and eliminate wastes; activating patients to ensure that shared clinical care plans are most effective; and enabling technology that supports, extends and improves the performance across the delivery system. Board-certified in emergency medicine, Dr. Martinez is a member of the Institute of Medicine and the American Association for Physician Leadership.