A. Mark Fendrick, M.D. is the Director of the University of Michigan Center for Value-Based Insurance Design and Professor at the University of Michigan in the Departments of Internal Medicine and Health Management and Policy. Dr. Fendrick received a bachelor’s degree in economics and chemistry from the University of Pennsylvania and his medical degree from Harvard Medical School. He completed his residency in internal medicine at the University of Pennsylvania where he was a fellow in the Robert Wood Johnson Foundation Clinical Scholars Program. Dr. Fendrick conceptualized and coined the term Value-Based Insurance Design (V-BID) and currently directs the V-BID Center at the University of Michigan [www.vbidcenter.org], the leading advocate for development, implementation, and evaluation of innovative health benefit plans. His research focuses on how clinician payment and consumer engagement initiatives impact access to care, quality of care, and health care costs. Dr. Fendrick has authored over 250 articles and book chapters and has received numerous awards for the creation and implementation of value-based insurance design. His perspective and understanding of clinical and economic issues have fostered collaborations with numerous government agencies, health plans, professional societies, and healthcare companies. Dr. Fendrick has been to 49 of the 50 U.S. States. He's looking forward to visiting North Dakota someday to round out the list! Margaret F. Shope, B.S. graduated from the University of Michigan in April 2018 and plans to pursue a joint degree in medicine and public health. Her interests include holistic patient-centered care and the impact of healthcare policy and structure on individual health. She joined the V-BID Center team to gain skills and insights to better serve her future patients as a clinician and advocate, and because she aligns with their mission of lowering financial barriers to high-value clinical services. Outside of the office, Margaret loves to run, hike, swim, ski, and be outdoors as much as possible. Caroline E. Richburg is a rising senior at the University of Michigan pursuing a Bachelor of Science in Biomolecular Science and Anthropology. After graduating, she plans to attend medical school to pursue a career as a physician. Her time working in Mumbai, India led her to develop an interest in global health and urban underserved communities. Caroline strives to combine medicine and anthropology to reduce health disparities and to study the social determinants of health. Through her work with the V-BID Center, Caroline hopes to learn more about the policy side of medicine. Outside of school and work, Caroline enjoys ballet, running, and playing with her pet bunny, Bun Foof.