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Brendan Murray, Ph.D.

Brendan Murray, Ph.D.
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Dr. Brendan Murray is the Vice President of Global Enablement Services at iMotions. He holds a Ph.D. in cognitive psychology from Boston College, specializing in how emotion influences memory formation and retrieval across the adult lifespan. His research on memory control strategies for emotional and non-emotional information has contributed to our collective understanding of what cognitive processes are relatively well-preserved with aging.

At iMotions, Brendan’s global team helps companies and service providers execute high-quality neuroscientific research to answer their business questions. Dr. Murray leads in-person and virtual sessions to provide a basic understanding of human neurophysiology, emotion and cognitive processing, valid study design, and statistical analysis.

Prior to joining iMotions, Brendan was the Vice President of Client Services and Neuroscience at Nielsen Consumer Neuroscience (formerly Innerscope Research). At Nielsen, he managed key client relationships for Fortune 100 companies and led transformative research in the areas of sensory testing, product testing, and virtual reality.

He is an active member of the Neuromarketing Science and Business Association (NMSBA), as well as a member of the Advertising Research Foundation and the Cognitive Neuroscience Society. He is a frequent speaker at industry and academic conferences.

Brendan has been producing scientific writing for blogs, companies, media, patents and peer-reviewed research publications for 13 years. He has written extensively on topics such as effective emotion regulation in times of crisis, using physiological measurements to understand what grabs attention at the Consumer Electronics Show, and how viewers deploy visual and cognitive resources in virtual versus real-world environments. His writing on how researchers have fundamentally misinterpreted Dan Kahneman’s Thinking, Fast and Slow was published in 2019 as part of the NMSBA’s INsights Magazine.

In his free time, Brendan can usually be found loudly singing Disney songs with his toddler, or injuring himself snowboarding. He has also been passionate about cooking since his youth, which tends to lead to a few injuries and more pleasant evenings.  
Human behavior Graphic diverse crowd of people wearing face masks

The Critical Importance of Human Behavior in Our Response to COVID-19

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Despite its unpredictable nature, we must find ways for human behavior to help, not hurt or hinder, our response to the COVID19 pandemic